Simon Porte Jacquemus grew up in Salon-de-Provence and moved to Paris at eighteen, working in the Comme des Garçons boutique before founding his label in 2009. Self-taught and instinct-driven, he built his brand through social media before it became the industry playbook, turning his private life and Provençal upbringing into a coherent aesthetic universe. His shows — on beaches, in fields, in the Palace of Versailles — have become fashion's most photogenic events, making Jacquemus one of the most-followed and commercially successful independent designers of his generation.
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