Lacoste

Lacoste is a French sportswear house founded in 1933 by tennis champion Rene Lacoste and knitwear manufacturer Andre Gillier, born from the invention of the pique-cotton polo shirt and its embroidered green crocodile — one of fashion's earliest logos. The house fuses tennis-court heritage with everyday French chic; its runway era from the 2000s reframed preppy sportswear as modern ready-to-wear. Rooted in Paris and Troyes, it remains a global emblem of understated athletic elegance.